Wisconsin
With moderately affordable property values, steady population growth driving high rental demand and rising rents in key markets, Wisconsin has become an attractive option for SFR investors looking for both strong cash flow and long-term appreciation.
Markets like Green Bay, Madison, Milwaukee and Kenosha have all seen notable increases in average SFR rents1. Green Bay led with a 16.5% YoY jump, bringing average rents to $1,993. Madison followed with a 4.1% increase to $1,6662, while Milwaukee rose 3.7% to $1,641. Kenosha saw a modest uptick of 0.8%, reaching $2,0723.
Green Bay, Milwaukee and other markets offer opportunities for both STRs and LTRs, but Madison stands out, earning a spot on AirDNA’s “Best Places to Invest in Short-Term Rentals in 2025.” With an annual revenue potential of $64,849 and a gross yield of 14.2%4, Madison provides consistent cash flow and a faster ROI.
Visio Lending is Wisconsin’s premier DSCR lender. SFR investors turn to us for fast, dependable and flexible financing solutions to help them scale their rental portfolios in this growing market.
Sources:
1 & 3: Rentometer
2: Zillow
4: AirDNA – Best Places to Invest in Short-Term Rentals in 2025
