Louisiana
With affordable property values, strong rental yields and steady demand across various markets, Louisiana is gaining momentum as a top destination for SFR investors. From college towns and military hubs to cultural hotspots like New Orleans, the state offers the perfect mix of markets to satisfy short- and long-term rental strategies.
Markets like Shreveport, Baton Rouge and New Orleans have all seen solid growth in average SFR rents. Shreveport led with a 4.6% YoY increase, pushing average rent to $1,285 per month. Baton Rouge followed with a 3.1% rise to $1,806, while New Orleans saw a 2.7% bump, bringing rents to $2,416 monthly1.
Baton Rouge and New Orleans offer ample opportunities for STR strategies, but Shreveport stands out from those competitive markets and earned a spot on AirDNA’s “Best Places to Invest in Short-Term Rentals in 2025.” With an average property listing price of $294,995 and an annual revenue potential of $36,106, Shreveport offers a 12.2% gross yield2. As a result, it’s an excellent option for STR investors seeking reliable cash flow in a growing market.
Louisana SFR investors trust Visio Lending for fast and reliable financing that helps them capitalize on opportunities in this thriving market.
Sources:
1: Rentometer
2: AirDNA – Best Places to Invest in Short-Term Rentals in 2025
