In the Real Estate in a Digital Age 2017 Report, an annual report produced by the National Association of Realtors, 44% of home buyers said that their first step in the home buying process is an online search. When potential clients start their initial searches, realtors want their websites to appear in their search results. The use of strategically placed keywords on websites can help realtors capture more potential clients and increase their website visibility. InvestorCarrot, a leader in Search Engine Optimization and experts at generating leads for real estate investors and real estate agents, researched the top keywords home buyers are using. Here are the top 10 phrases they found and the monthly search volume for each:
- Home for sale- 60,500 Monthly Searches
- Buying a house- 27,100 Monthly Searches
- Real estate listings- 14,800 Monthly Searches
- Cheap houses for sale- 14,800 Monthly Searches
- New homes for sale- 9,900 Monthly Searches
- Big houses for sale- 3,600 Monthly Searches
- Houses for sale in [insert city]- 3,600 Monthly Searches
- Houses on sale- 2,900 Monthly Searches
- Houses for sale near [insert city]- 880 Monthly Searches
- New home listings- 480 Monthly Searches
Other keyword phrases home buyers and agent-interested people use include (but are certainly not limited to) new house listings, houses for sale, real estate companies, and homes for sale near me. InvestorCarrot recommends picking 1-2 keywords as a focus on your homepage, and adding your location at the end. For instance, adding “Home for Sale Austin, Texas” or “New homes for sale Los Angeles, California” to your website (dependent on your location) will dramatically increase your chances of ranking in searches.
For more SEO tips and tricks and help with keywords for realtors, visit InvestorCarrot. For more Realtor resources and tools, visit the “Realtor Section” of our blog or our Realtor Program.
Related: Use Keywords to Generate 80% More Real Estate Leads, Realtors: Use SlickText for SMS Marketing
