Florida
Florida is one of the most competitive SFR markets, yet both new and seasoned investors can find success. With an array of markets, strong year-round rental demand and steady appreciation, the state offers lucrative opportunities for both short- and long-term rental strategies. No matter your investment goals, Florida has something to offer.
Major markets like Orlando, Jacksonville and Miami all saw average SFR rent increases. Orlando led with a 3.6% YoY rise, bringing the average rent to $2,422 per month. Jacksonville followed with a 0.8% increase to $1,806, while Miami saw a slight 0.1% uptick, averaging $3,996 per month. However, Miami is still in the top ten for the most expensive average SFR rents per month1.
On the other hand, Tampa saw a slight 1.1% YoY rent decrease to $2,5812, but it, along with St. Petersburg, still secured a spot on AirDNA’s “Best Places to Invest in Short-Term Rentals in 2025.” Tampa stands out for its exceptional RevPAR at 13.7%, while St. Petersburg offers an impressive average revenue potential of $57,5173. As a result, both markets are perfect for STR opportunities.
Florida SFR investors trust Visio Lending for fast and flexible financing to scale their portfolios. Backed by years of expertise and a streamlined process, we’ve helped thousands of investors secure nearly $600 million to grow in one of the nation’s most competitive markets.
Sources:
1 & 2: Rentoemter
3: AirDNA – Best Places to Invest in Short-Term Rentals in 2025
