Georgia
With moderately affordable property values, a growing population, a strong job market and rising rents, Georgia has become a prime destination for SFR investors seeking steady cash flow.
No matter if you are pursuing an STR or LTR strategy, Georgia offers diverse markets to match your investment goals and maximize returns. Cities like Atlanta, Savannah and Athens offer the best of both worlds for STR and LTR strategies, showing high demand and potential for stable cash flow.
While the average Atlanta rents have remained relatively stagnant at approximately $2,500 per month, Rentometer data shows Athens and Savannah have strong potential for LTRs. Average SFR rents for Athens increased 2.8% YoY and Savannah 1.8% YoY1.
Aside from the major markets, Georgia has various secondary markets that are ideal for STR investors. Columbus, a top-five market in AirDNA’s “Best Places to Invest in Short-Term Rentals in 2025,” has a 13.4% gross yield, providing strong cash flow and a faster ROI2. Other high-performing secondary markets include Blue Ridge, Tybee Island and Augusta3.
Note: Visio Lending provides Georgia investors with added asset protection and financial flexibility, as we require all borrowers in the state to invest through an LLC or corporate entity. Our expertise and streamlined process have helped thousands of investors secure more than $200 million in financing, empowering them to capitalize on opportunities in The Peach State.
Sources:
1: Rentoemter
2: AirDNA – Best Places to Invest in Short-Term Rentals in 2025
3: AirDNA
