Kentucky
With steady population growth fueling rental demand and rising rents in major markets, Kentucky is becoming an excellent destination for SFR investors seeking solid cash flow and long-term appreciation. Whether you’re focusing on short- or long-term rentals, Kentucky offers various types of markets to align with your investment goals and maximize returns.
Areas like Frankfort, Louisville and Lexington have all seen notable rent increases. Frankfort led the way with a 47.4% YoY surge, pushing average rents to $1,150 per month1. Louisville followed with a 7.8% YoY increase, reaching $1,685 per month, while Lexington saw a 5.8% rise, bringing average rents to $1,822 per month2.
Louisville, Lexington and other markets offer opportunities for both STRs and LTRs, but Frankfort stands out, earning a spot on AirDNA’s “Best Places to Invest in Short-Term Rentals in 2025.” With an average listing price of $354,918 and a revenue potential of $46,369, Frankfort offers the ideal balance of cost and returns. A 13.1% gross yield makes it an attractive market for investors seeking solid cash flow3.
Visio Lending is Kentucky’s premier DSCR lender, requiring an MSA or approved exception. SFR investors turn to us for fast, dependable and flexible financing solutions to help them scale their rental portfolios in this growing market.
Sources:
1: Zillow
2: Rentometer
3: AirDNA – Best Places to Invest in Short-Term Rentals in 2025
