Missouri
Missouri offers SFR investors an ideal combination of affordability, rental demand, rising rents and long-term property appreciation. With home values below the national average and a cost of living that attracts renters, investors can secure properties with solid cash flow potential.
Markets like St. Louis, Kansas City and Columbia have all experienced significant SFR rent growth. St. Louis led the way with a 5.9% YoY increase, raising average rents to $1,665 per month. Kansas City followed with a 4.3% jump, bringing rents to $1,633, while Columbia saw a 4.1% increase, reaching $1,690 per month1.
St. Louis and Columbia offer both STR and LTR opportunities, but Kansas City stands out, earning a spot on AirDNA’s “Best Places to Invest in Short-Term Rentals in 2025.” Despite a slight dip in listings, investors can leverage strong performance with less competition. With a 12.1% gross yield2, Kansas City presents a great opportunity for solid cash flow and immediate appreciation.
Visio Lending is Missouri’s premier DSCR lender. SFR investors turn to us for fast, dependable and flexible financing solutions to help them scale their rental portfolios in this growing market.
Sources:
1: Rentometer
2: AirDNA – Best Places to Invest in Short-Term Rentals in 2025
