New Jersey
New Jersey is one of the most competitive and expensive SFR markets, yet both new and experienced investors continue to find success. Its unique location near New York City and Philadelphia drives strong rental demand, especially in commuter towns. While small in size, New Jersey offers a mix of markets to fit your budget, align with your goals and deliver long-term upside.
Essex County, particularly Newark and neighboring towns like Montclair and South Orange, is attracting SFR investors. Newark’s average SFR rents rose 5.6% YoY, reaching $2,454 per month1. This market’s barrier to entry is one of the highest in the state, with a median home price of $565,000, up 16.4% YoY2. With Newark currently in the midst of a redevelopment project, this market is prime for investors looking for rent stability and long-term appreciation.
In contrast, Mercer County, particularly Trenton, offers one of the state’s lowest barriers to entry, with a median home value of $225,000, up 25% YoY3. Additionally, average Trenton’s SFR rents rose 9.5% YoY, reaching $2,208 per month4. With Trenton in the process of a revitalization project, it’s prime for investors with value-add strategies.
Visio Lending provides New Jersey investors with added asset protection and financial flexibility, as we require all borrowers in the state to invest through an LLC or corporate entity. Backed by years of expertise and a streamlined process, we’ve helped thousands of investors secure nearly $400 million in this competitive market.
Note: Visio Lending does not provide financing on short-term rental properties in Jersey City.
Sources:
1 & 4: Rentometer
2: Redfin
3: Redfin
