North Carolina
With moderately affordable property values, steady population growth driving rental demand and rising rents in various markets, North Carolina has become an ideal destination for SFR investors seeking solid cash flow and long-term appreciation. Whether you’re focusing on short- or long-term rentals, North Carolina offers different types of markets to align with your investment goals and maximize returns.
Markets like Greenville, Raleigh, Charlotte and Asheville have seen notable year-over-year SFR rent growth. Greenville led the way with a 6.7% increase, pushing average rents to $1,843. Raleigh followed with a 1.7% rise to $2,103, Charlotte climbed 1.6% to $2,076 and Asheville saw a 1.3% uptick to $2,6601. With consistent growth and strong demand, these markets remain top picks for investors seeking steady income.
While Charlotte and Fayetteville offer strong STR potential, Lake Norman stands out as one of AirDNA’s “Best Places to Invest in Short-Term Rentals in 2025.” For SFR investors with a budget between $550,000 and $750,000, the market has a revenue potential of $72,288 and an 11.4% yield2. With high returns and consistent demand, Lake Norman is a notable opportunity in North Carolina’s STR landscape.
North Carolina SFR investors trust Visio Lending for fast and flexible financing to scale their portfolios. Backed by years of expertise and a streamlined process, we’ve helped hundreds of investors secure more than $200 million in this growing market.
Sources:
1: Rentometer
2: AirDNA – Best Places to Invest in Short-Term Rentals in 2025
