Charleston 3996236 1280 e1744063053559

South Carolina

With affordable property values, a growing population, a strong job market and investor-friendly laws, South Carolina has become a top choice for SFR investors seeking steady cash flow and long-term appreciation. Regardless of your real estate investing goals, South Carolina has it all for you.

South Carolina offers great short-term rental opportunities. Three cities, including Columbia, Spartanburg and Greenville, rank among AirDNA’s top 25 “Best Places to Invest in Short-Term Rentals in 20251.” Even though Myrtle Beach isn’t mentioned on the list, it remains a profitable venture, especially during the summer months. AirDNA gives Myrtle Beach a 77 out of 100 market score, with an average annual value of $47,100, up 3% YoY2.

For long-term SFR investments, cities like Charleston, Columbia, Greenville and Spartanburg present immense upside. For example, the average rent in Columbia has risen to $1,738, a 2.4% YoY increase3.

Visio Lending is South Carolina’s premier DSCR lender. SFR investors turn to us for fast, dependable and flexible financing solutions to help them scale their rental portfolios in this growing market.

Sources:

1: AirDNA – Best Places to Invest in Short-Term Rentals in 2025
2: AirDNA
3: Rentoemter